Digital Marketing Manager - US

Job description

Job Purpose: The Digital Marketing Manager will play a key role in advancing HALO USA’s business objective to grow Digital Fundraising and private philanthropic revenue. The Digital Marketing Manager will play a pivotal role in planning for and managing our digital direct marketing activity, focused on the recruitment of new regular givers. This position will drive digital donor acquisition, newsletter growth, and digital engagement across multiple online channels. The candidate will work to ensure that the regular giving program is performing against targets successfully contributing to the wider fundraising strategy of recruiting new regular givers and increasing our unrestricted, sustainable income. The role reports to the Senior Philanthropy Manager, Annual Giving & Campaigns at HALO Trust USA. This is a dynamic opportunity for a creative, resourceful, and results-driven marketer to build and execute digital marketing plans and digital fundraising campaign strategies. This role will build on HALO’s brand in the US, expanding its digital fundraising reach, and use analytics to optimize performance. We’re looking for an experienced digital marketing professional, organized team p...