Digital Marketing Specialist / Sr. Digital Marketing Specialist

Job description

Founded in 2012, Obilet.com is a comprehensive travel and tourism platform offering bus, flight, and ferry ticketing, along with hotel bookings and car rentals. With its advanced SaaS Inventory Management System (IMS) supporting bus carriers, over 25 million monthly visitors, and more than 15 million app downloads, Obilet is the leading player in both B2B and B2C markets in Türkiye and the Eastern European region. Obilet has reached an agreement with BlaBlaCar for a strategic investment in exchange for a majority share in 2024. With more than 50 million transactions projected for 2026, Obilet continues its international expansion with the ambition of becoming one of the world's leading travel tech companies. Main responsibilities will include: Manage daily account management across Google Ads, Meta Business Manager, TikTok Ads, and other advertising platforms Plan, structure, and optimize performance marketing campaigns to maximize efficiency and ROI Conduct keyword, audience, bidding, and creative optimizations across multiple ad networks Monitor and analyze campaign performance on a daily, weekly, and monthly basis Design and execute A/B tests to improve campaign performance and...