Vice President of Marketing

Job description

DUTIES AND KEY RESPONSIBILITIES: 1. Strategic Planning: - Develop and implement strategic marketing plans aligned with organizational objectives. - Identify market trends, competitive landscape, and opportunities to position the organization effectively. 2. Team Leadership: - Lead, mentor, and manage a team of marketing professionals. - Foster a collaborative and high-performance culture within the marketing department. 3. Marketing Policies and Procedures: - Develop, implement, and maintain marketing policies and procedures. - Ensure compliance with industry regulations and ethical standards. 4. Brand Management: - Oversee the organization's brand strategy and ensure consistent messaging across all channels. - Maintain brand integrity and positioning in the senior living market. - Implement brand guidelines and standards across all marketing channels. 5. Campaign Development: - Create and execute integrated marketing campaigns to drive brand awareness, lead generation, and resident acquisition. - Collaborate with the marketing team to develop marketing material. 6. Digital Marketing: - Lead digital marketing initiatives, including online advertising, social media, blogs and email...