Campaign Manager – Drive App Growth Performance App Growth

Job description

Role overview App Growth | User Acquisition | Client Management| Publisher Management Europe: Appiness's main office is in Amsterdam but you can work from any of our offices in Berlin / Munich / London Hybrid | Mid–Senior Level We are not hiring a campaign executor. We are hiring a performance driver. Appiness is an AI-powered App Growth Partner turning app users into shoppers. We deliver incremental, accountable post-install growth. Not cheap installs. Now we are looking for the person who will own and scale campaigns performance across our supply ecosystem. This role is for someone who understands user acquisition — and knows how to make it profitable. Main Responsibilities: Your Mission: Manage and scale high-performance UA campaigns that: Drive profitable user growth (CPI / CPA targets) Allocate budgets intelligently across publishers and traffic sources Continuously optimise towards incrementality and quality Maximise ROAS and post-install performance You own performance. Fully. What You Will Do: Own Campaign Performance Manage brand budgets across multiple publishers and traffic sources Optimise campaigns daily based on CPI / CPA / post-install KPIs Shift budgets aggressively...