Digital Advertising Specialist

Job description

CaseGuard is expanding its team and seeking a Digital Advertising Specialist who is passionate about driving growth through digital advertising. We are looking for a self-motivated individual who is proactive in testing, optimizing, and scaling campaigns across multiple platforms. The Paid Media Specialist will be responsible for managing Google Ads, LinkedIn Ads, and Meta Ads, analyzing performance data to improve ROI, identifying new opportunities for audience targeting, and collaborating with the marketing team to align campaigns with overall business goals. Responsibilities: Qualifications: Benefits: - Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies aligned with company objectives, including lead generation, pipeline acceleration, and brand visibility. - Platform Management: Manage and optimize campaigns across platforms including Google Ads, LinkedIn Ads, and Meta Ads to ensure maximum efficiency and ROI. - Ad Creation: Partner with the creative team to develop compelling ad copy, visuals, and formats tailored to target B2B audiences in compliance-driven industries (legal, government, healthcare, education, etc....