Brand Strategy Associate

Job description

Be part of an amazing story Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job Overview: The Associate, Brand Strategy plays a pivotal role in shaping how Macy’s shows up in the world, helping to connect culture, customers, and creativity in ways that move Macy’s forward. Working alongside the Senior Director of Brand Strategy, this person will help develop integrated campaigns that are insight-led, culturally relevant, and emotionally resonant. The ideal candidate is insatiably curious: about people, culture, retail, and what makes brands matter. They know how to spot the unobvious gems that inspire big ideas and can turn those insights into clear, compelling briefs that spark breakthrough creative. The candidate doesn’t need deep retail experience, b...