Regional Manager, Field Marketing – US Molecular Imaging - Cardiology - Florida

Job description

Job Description Summary The Regional Field Marketing Manager will localize and activate brand strategy, enable regional sales teams, and execute educational and demand-generation programs across their assigned region. This individual will serve as a bridge between national marketing and field execution, ensuring commercial excellence and agility in the rapidly evolving cardiology molecular imaging market. They will be a key player in creating clinical persuasion and referring physician demand in support of the imager sales teams. Job Description: Key Responsibilities: - Translate national marketing and brand strategies into executable regional/local plans that drive product adoption, by focusing on the clinical benefits and utility of cardiac PET. This role focuses on growing cardiac PET referrals, supporting site activations, and growing utilization within assigned region. - Collaborate with regional sales directors and CPAMs to co-develop regional and localized marketing in-field demand generation activities and support the territory plans - Identify, develop, and maintain a deep understanding of the Cardiology Network in territory referring mapping and patient flows. - Execute a...