Head of Brand - Jaded Man

Job description

Reports to: CEO & Co-Founder Job Overview: As Head of Brand, you’ll own and evolve our brand identity, positioning, and voice across every touchpoint. You’ll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community. Key Responsibilities: You’ll Thrive in This Role If You Are... - Brand Strategy: Define and continuously evolve the brand’s purpose, positioning, tone, and visual identity - Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen -Z audience - Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions. - Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product. - Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life. - Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations. - Team Leadership: Build, lead, and inspire a high-performi...