Growth Product Manager- PlayValley Division

Job description

The mission of the PlayValley division within Outfit7 is to expand the boundaries of casual and hybrid casual games through smart design, quick iteration, and fearless creativity. We’re looking for a Senior User Acquisition Expert who thrives in both fast-paced, iterative testing environments and full-scale launch scenarios. You’ll play a critical role in managing UA strategy across the game lifecycle — from soft launches to global scale-ups — and work closely with product, creative, and data teams to grow Outfit7 player base efficiently and sustainably. In this role you will: - Execute UA strategies for games across all stages: prototyping, soft launch, and global launch. - Plan, run, and optimize performance marketing campaigns across key channels (Meta, Google Ads, TikTok, Unity Ads, IronSource, etc.) - Manage UA budgets aligned with growth goals and performance KPIs (CPI, ROAS, LTV). - Work closely with the game team to support marketability tests, including concept validation and creative performance. - Set A/B testing and creative iteration loops in partnership with the internal or external creative team. - Conduct market research and competitive analysis to identify trends,...