VP, Product Marketing & Solutions

Job description

Job Description: The VP, Product Marketing & Solutions is responsible for shaping the market strategy, positioning, and commercialization of Amplifi’s product portfolio. This executive leads the development of compelling narratives, scalable go‑to‑market frameworks, and cross‑functional enablement programs that accelerate adoption and revenue growth. This role partners closely with Product, Activation, Client Success, Commercial, and Marketing teams to ensure Amplifi’s solutions are differentiated, understood, and consistently executed across the network. The VP serves as the voice of the market—translating client needs, competitive dynamics, and industry trends into actionable product and marketing strategies. Key Areas of Responsibility: Product Marketing Leadership: Define the overarching product marketing strategy for Amplifi’s portfolio, including positioning, messaging, value propositions, and competitive differentiation. Build and scale a unified narrative for Amplifi’s solutions that resonates with clients, internal teams, and industry partners. Lead the creation of high‑impact sales enablement materials, product playbooks, case studies, and thought leadership content. Go‑t...