Investment Product Marketer, Alternative Investments - Assistant Vice President / Vice President
iCapital · New York City, New York, US
We are seeking an Assistant Vice President or Vice President, Product Marketer to support the commercialization of our Alternative Investments platform acros...
Job description
About the Role We are seeking an Assistant Vice President or Vice President, Product Marketer to support the commercialization of our Alternative Investments platform across private wealth channels. This role partners closely with Distribution, ISG and Research to execute fundraising campaigns, drive lifecycle marketing initiatives, and deliver compelling advisor engagement programs. This individual will help translate complex alternative investment strategies into clear, differentiated messaging and scalable marketing programs that support capital raising efforts and deepen advisor adoption across RIAs, independent broker-dealers, private banks, and enterprise wealth platforms. Responsibilities: - GTM strategy and Campaign Execution - Support end-to-end marketing strategy and execution for fundraising campaigns across alternative investment offerings. - Execute lifecycle marketing initiatives to sustain engagement throughout the fundraising period and beyond close. - Support launch and ongoing promotion of Research insights and model portfolios, ensuring they are integrated into broader alternative investment campaigns and advisor communications. - Partner with Distribution teams...