Senior Martech & Data Manager
Famly · Berlin, DE
You're the technical architect who transforms our marketing data chaos into a competitive advantage. You'll own the complete infrastructure that connects web...
Job description
You're the technical architect who transforms our marketing data chaos into a competitive advantage. You'll own the complete infrastructure that connects web → tracking → data warehouse → insights, building the systems that enable the marketing team to make fast, data-driven decisions without waiting on IT tickets. This isn't about maintaining tools -it's about architecting how we collect, structure, and leverage marketing data to drive revenue growth. You're the bridge between marketing strategy and technical execution, translating "we need better attribution" into server-side tracking implementations that actually work. 🧐 The Problem You'll Solve Right now, our marketing team can't get the data they need when they need it, without spending time building ad-hoc reports. Analytics isn't self-service-every question requires engineering time We lack proper data architecture for marketing attribution and optimization Advanced martech capabilities (server-side GTM, conversions APIs, offline events) aren't implemented Marketing can't clearly communicate technical needs to data engineers: we know what we can’t measure but we can’t explain why We're not systematically leveraging AI and au...