Director, Retail Marketing Activation

Job description

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Title: Director, Retail Marketing Activation Full Time: Role Summary: The Director, Retail Marketing Activation leads how the retail brand experience comes to life across the store fleet of 172 Curaleaf dispensaries. Working closely with the Marketing Director, CL Retail Brand , this role translates brand strategy, campaigns, seasonal priorities, and product launches into compelling, customer-centered retail execution that is both brand-right and operationally executable. This leader oversees a team of 8 Retail Activation Managers and is responsible for building a strong field act...