Global Partnerships & Culture Lead

Job description

Role Title: Global Partnerships & Culture Lead Location: 100VE, London: Work Level: 2C: Role Purpose: This role is a central strategic engine for Sunsilk globally — responsible for shaping how the brand shows up in culture, partnerships, and priority platforms, while driving stronger connection between global strategy and market execution. The Global Partnerships & Culture Lead will: This is not a coordination role. This is a builder role — creating scalable ideas that markets adopt, amplify, and grow. Key Responsibilities will include: Global Partnerships & Collaboration Strategy The incumbent will own and build the Sunsilk’s global partnerships agenda. They will identify, develop and secure high-impact collaborations across Talent and creators, Cultural platforms (music, fashion, gaming, social) and Brand partnerships (beauty, lifestyle, technology) They will build “big swing” partnership platforms that are scalable across markets, Social-first by design and designed to drive desire and cultural relevance They will define the role of partnerships within the overall brand system, with a focus on Core vs disruptive vs commerce-led brand systems, and Global vs local adaptability The...