Performance Marketing Lead

Job description

About Standard Bots Standard Bots is America's industrial robot company. We're building the world's most accessible robotics platform to bring AI-native automation into manufacturing and beyond to propel human productivity toward a more abundant future. Overview: We're looking for a Performance Marketing Lead who can own the engine that turns marketing dollars into qualified pipeline. This person will build, run, and optimize our paid acquisition and conversion programs across search, social, and web — and be accountable for the unit economics behind every dollar spent. This is a senior individual contributor role reporting to the Head of Marketing. You'll own Standard Bots' performance marketing function end to end: paid search, paid social, conversion rate optimization, and the marketing technology infrastructure that ties it all together. Success looks like a predictable, scalable system that generates SQLs at target cost, converts them into customers at the expected rate, and compounds in efficiency over time. You're not managing channels — you're building a machine. You get in the weeds on keywords, audiences, ad copy, landing pages, and platform integrations because that's wh...