Paid Media Director, Global

Job description

As a Paid Media Director, Global, you will oversee the full media-buy strategy for the Belmond group to drive awareness, engagement and conversion, working closely with VP Marketing . The role will support Inbound marketing (product marketing) and Outbound marketing (focus on new audience/markets). This role needs to be highly organised, a strong communicator and collaborator, a strategic thinker, and able to juggle multiple workstreams and stakeholders at one time. The role will be responsible for effective execution of said media strategy, managing central and local budgets to deliver top-performing campaigns and always-on media, working closely with Paid Media Manager, Global and agencies of record. Channels of responsibility include print media, OOH, paid search, display advertising, local search, metasearch, paid social advertising and partner programmes, though there is scope to add more channels into the media mix over time. Tracking, measurement and analysis of campaigns will be a crucial component of the role, with clear reporting and ways of keeping local teams up to date with how their media spend is performing. These learnings will optimise strategy and performance movi...