Senior Brand Manager, Onco-hematology

Job description

Company Description About AbbVie: AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube. Job Description: Scope: Define and Lead the Brand Strategy, coordinating the Marketing Activities, according to global and local processes and procedures. Main Responsibilities: Business & Financial Acumen: Support the Business Unit Manager in Brand Financial processes: - Budget allocation and monitoring - Monthly performance analysis - Brand S&OP preparation - 1-year Financial Plan & Long-Range Plan Analysis to Insights: Responsible for: - Market & Brand Analysis and Market Research - Trends monitoring and Market/Competitive/Customers actionable insights collection Customer Strategy: - Lead the development of the Brand & Functional Plans, coordina...