CRM Manager

Job description

As CRM Manager, you deliver campaigns that drive acquisition, growth, and engagement across the customer lifecycle using email, app notifications, WhatsApp, and SMS. You act as the CRM expert in every phase of campaign rollout, from design and planning to build, launch, and optimization. You will be providing tactics for campaign segmentation and personalization to maximize relevance and effectiveness. You ensure every campaign meets the latest standards and business requirements. You are responsible for managing the global CRM calendar and maintaining the automated marketing journeys that are triggered daily. As the main host of the Global CRM community, you empower and train local CRM managers and support markets to enhance their strategies. You roll out new features or channels and drive innovation by monitoring external CRM trends, collaborating with vendors, agencies, and our product owner team. You ensure compliance and continually seek ways to improve efficiency. You use performance data to guide decisions, and you build a culture of experimentation and testing within the team. You are part of a diverse and talented global eCommerce team with a shared goal to drive and scale...