Digital Marketing Strategist

Job description

Who We Are… Drive Social Media is one of the fastest-growing advertising technology companies in the country. Born out of necessity to provide the best return on investment for our partners, Drive Social Media has developed a cloud-based advertising management platform to achieve better campaign results and transparency while improving advertising efficiencies to stimulate revenue growth. We are looking for a Digital Strategist to research and identify ways to build clients’ targeted audiences and paid media placements across multiple platforms. Responsibilities include, but are not limited to: tracking advertising costs, researching consumer behavior, creating targeted audiences, and exploring market trends and opportunities. To succeed in this role, candidates must have strong hands-on experience managing and optimizing campaigns in Meta Ads Manager. They should be comfortable processing and interpreting marketing data, building strategic audiences, and using performance insights to guide budget allocation and campaign improvements. The Digital Strategist will play a key role in driving successful digital campaigns through efficient use of client marketing budgets, strong audienc...