Regional Marketing Director

Job description

Department is Field Marketing Reports to Vice President of Marketing FLSA Status is exempt: Objective and Purpose: The Regional Marketing Director is responsible for leading and executing localized marketing strategies that drive patient growth, brand visibility, and revenue performance across a defined region of dental practices. Working closely with operations, practice teams, and the centralized marketing department, this role ensures that marketing initiatives align with business goals, community demographics, and the unique needs of each practice within the region. Primary Responsibilities: - Develop and implement region-specific practice marketing plans that support referral outreach, new patient growth, brand awareness, and community engagement - Partner with Regional Directors of Operations, Practice Managers, and clinical leaders to align marketing strategies with operational goals - Manage area marketing specialists and practice marketing specialist assigned to practice marketing - Manage and localize digital marketing campaigns (PPC, SEO, social media, listings) in collaboration with central marketing team or agency partners - Oversee community outreach, events, sponsors...