Digital Marketing Director - Behavioral Healthcare

Job description

Digital Marketing | Behavioral Healthcare - SUD & MH| On-site|Pompano Beach, FL Banyan Treatment Centers is seeking an execution-focused Director of Digital Marketing to lead the performance, optimization, and growth of its multi-channel marketing efforts. This role will drive patient acquisition, engagement, and brand visibility through a data-driven, ROI-focused approach across digital and traditional channels. About the Company: Banyan Treatment Centers is a leading national provider of intensive treatment for individuals facing substance use and mental health disorders. Backed by TPG , one of the nation’s largest private equity investors, Banyan is rapidly expanding access to high-quality, compassionate care across its national footprint and telehealth programming. Why Join Banyan?: This is a high-impact leadership opportunity within a rapidly growing, PE-backed healthcare organization. As Director of Digital Marketing , you will: - Work closely with Executive Leadership, Business Development, Admissions, and Business Intelligence to translate organizational priorities into scalable marketing strategies - Operate as a hands-on leader who moves seamlessly from strategy to execut...