Lifecycle Marketing Manager

Job description

Lifecycle Marketing Manager Department: Marketing: Employment Type: Full Time: Location: Boston: Reporting To: Head of Growth Marketing Compensation: $110,000 - $115,000 / year Description: Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions. Guided by our shared missions—‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’—we’re committed to transforming workplaces and improving people’s daily lives. Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives. Your Role in our Mission: We are looking for a Lifecycle Marketing Manager to design and execute personalized, multi-channel campaigns that guide customers through their entire journey with a brand, from first touch to loyalty, aiming to boost engagement, retention, and lifetime value by delivering the right message at the right time using marketing automation and data analysis. They map customer touchpoints, manage automated journeys (email, SM...