Sr. Product Marketing Manager

Job description

Omnicell is seeking a strategic product marketer to drive commercial growth for Omnicell's international medication adherence portfolio. This role owns go-to-market strategy, positioning, and execution for innovative hardware and med adherence. The ideal candidate brings deep expertise in global healthcare technology marketing, proven ability to translate clinical and operational outcomes into commercial value, and a track record of driving measurable business results in complex B2B capital equipment and technology environments serving health systems, retail pharmacies, long-term care facilities and additional care settings. Responsibilities: - Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns across Med Adherence. - Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence. - Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies. - Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share. - Analyze campaign performanc...