Marketing Strategy Lead, Consumer

Job description

The Marketing Strategist Lead, Consumer will be responsible for leading the consumer marketing strategy of the organization, developing and executing a go-to market plan to meet business goals. Lead strategists to ensure alignment with Consumer strategy. Responsibilities include but are not limited to: - Lead the LOB marketing strategy of the organization, ensuring growth and meeting the organization's business goals. - Guide, nurture and support the consumer marketing team staff to encourage impactful and innovative marketing concepts and solutions for our LOB partners. - Collaborate with the content, channels and analytics teams to plan, develop and produce best in class marketing activities. - Liaise with the Bank's business units to understand and fulfill the different business needs. - Establish a framework to deliver profitable growth with the intent to persuade, educate, and enhance understanding across the lines of business. - Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability. - Stay up to date with industry trends and best practices and use this knowledge to inspire and guide the team. - Monitor and analyz...