Integrated Marketing Lead

Job description

Location: Onsite listed in the job posting. Summary: The Integrated Marketing Lead is a senior marketing professional and strategic partner responsible for architecting and executing multi-channel marketing programs that drive awareness/favorability, client acquisition and deepening that support the goals of the business. This role bridges corporate strategy and ground-level execution, collaborating closely with business line leaders, product teams, compliance, and external agency partners to bring complex financial products and services to market in a compelling and compliant manner. The ideal candidate brings deep expertise in financial services marketing, a strong command of data-driven campaign management, and a proven track record of leading integrated programs from strategy through measurement. Essential Duties and Responsibilities: Strategic Planning & Program Development: - Lead the development of integrated marketing strategies in support of specific lines of business. - Serve as a strategic marketing partner to business line executives, translating business strategy, competitive positioning, insights and macroeconomic context into cohesive go-to-market plans. - Identify m...