Sr. Marketing Specialist

Job description

At arrivia , we are passionate about making travel experiences unforgettable. As a global leader in the travel industry, we are seeking a highly skilled Senior Email Marketer to join our dynamic team. This role is designed for a strategic professional who can own the lifecycle of our email programs, differentiating this position from our broader marketing roles through a laser focus on automation, deliverability, and high-conversion messaging. Responsibilities: Qualifications: - Architect High-Impact Campaigns: Design, build, and optimize complex automated journeys and promotional email flows across multiple platforms (e.g., CMS, Marketo) to drive member engagement and long-term loyalty. - Data-Driven Optimization: Rigorously analyze campaign performance and A/B test results to identify trends, improve open and click-through rates, and maximize ROI. - Advanced Segmentation: Develop sophisticated targeting strategies based on member behavior, demographics, and preferences to deliver hyper-personalized travel experiences. - Platform Mastery: Serve as a subject matter expert in Marketo (or similar enterprise automation tools), streamlining workflows and implementing best practices for...