Marketing Science Partner

Job description

Meta's Marketing Science team is seeking a Marketing Science Partner to help advertisers measure and improve the effectiveness of their campaigns across Meta's family of apps and services. In this role, you will work directly with advertisers and internal sales teams to design and execute measurement strategies, including incrementality testing, attribution analysis, and brand and conversion lift studies. You will translate complex data findings into actionable recommendations that drive better advertising outcomes, and you will champion the adoption of Meta's measurement products and methodologies across client portfolios. Responsibilities: Partner with advertisers and internal sales teams to develop and operationalize measurement learning agendas that connect advertising activity to business outcomes - Design and execute incrementality experiments, including conversion lift and brand lift studies, to quantify the causal impact of Meta advertising campaigns - Consult with clients on measurement feasibility, hypothesis formation, and interpretation of results from ad effectiveness studies - Analyze large advertising datasets using statistical tools to surface patterns, validate mea...