Manager, Brand Marketing

Job description

Job DetailsJob Location: Timex Group USA, Inc. - Shelton, CT 06484Position Type: Full TimeEducation Level: 4 Year DegreeJob Category: MarketingSummary The Manager, Brand Marketing is responsible for leading the planning and execution of brand marketing strategies that drive brand equity, consumer engagement, and commercial performance across priority channels and markets. This role serves as a key steward of the brand, translating consumer insights and global brand strategy into compelling campaigns, storytelling, and go-to-market execution. This role operates as a strategic contributor and hands-on leader—owning campaign execution, cross-functional alignment, and day-to-day brand management while supporting longer-term brand vision and growth objectives. The Brand Marketing Manager balances creative thinking with operational discipline to deliver measurable results across brand, product, and channel initiatives.QualificationsResponsibilities Brand & Growth Strategy: Support the development and execution of the brand marketing strategy in alignment with brand objectives and guidance from senior leadership Execute components of multi-year brand initiatives by managing seasonal prior...