Director of Technical Sales (Relocate to La Crosse, WI)

Job description

Description Calibrated To Exceed Expectations Calling all proven sales leaders, builders, coaches, and strategists. UniFide CST is seeking a Director of Sales who doesn’t just manage numbers but builds teams, drives accountability, and creates repeatable growth. This role is for a leader with the discipline to use data, the heart to develop people, and the clarity to focus the business on the right opportunities. If you’re energized by leading from the front, coaching sales professionals to higher performance, and delivering customer-first solutions that stand the test of time, we want to talk. Who We Are: UniFide CST is a primary distributor of weighing systems, thermal printing equipment, and data collection software. With a long-standing reputation for superior service and trusted products, our technical services, sales teams, and partners work together to deliver solutions, not transactions. Our success is built on credibility, accountability, and long-term customer relationships. The Role: The Director of Sales will lead, manage, and coordinate all sales-related business activities to ensure profitability, sustainable growth, and organizational stability. This role is responsi...