Assistant Director - Outreach and Assessment – University Housing - UTK

Job description

This position leads University Housing outreach and customer service efforts and coordinates communications and assessment marketing to support student recruitment, retention, and a high-quality student/family experience. In close collaboration with Student Life Communications, the role co-develops and implements department-wide messaging and communication plans for major Housing processes, contributes to social media and email strategy and performance metrics, and ensures brand-aligned content. The position also establishes service standards and case-management procedures for tracking and resolving concerns, supervises staff supporting tours/customer service/content, and manages the annual marketing budget including vendor oversight. Customer Service : The role develops and implements University Housing recruitment and retention strategies. In collaboration with Student Life Communications, it supports planning and execution for major housing processes by coordinating scalable, student-centered communication and content strategies aligned with division strategy. The position also strengthens cross-unit collaboration and data-sharing, sets service standards for prospective student...