Senior Manager Consumer Insights

Job description

Job Title Senior Manager Consumer Insights Job Description: Senior Manager Consumer Insights (Hybrid-Stamford, CT) Lead data-driven consumer and shopper insights that inform go-to-market strategy and unlock growth for Philips Personal Health in North America. Your role: - Partner cross-functionally across brand, marketing, shopper, sales, and category management to influence business strategy and execution. - Collaborate with global Business Unit partners and Centers of Excellence to align global research plans with North America needs and ensure strong market understanding. - Develop and execute the regional research plan; synthesize insights across data sources; and deliver executive-ready implications and selling stories that create category, brand, and retailer thought leadership. You're the right fit if: - You’ve acquired 8+ years of experience in consumer and/or shopper insights, analytics, or marketing research (consumer packaged goods experience preferred; experience with manufacturers and/or retailers a plus). - Your skills include designing and applying a range of custom research methodologies and analytics, and extracting insights from both custom and syndicated research...