Marketing Strategist, Enterprise Initiatives & Thought Leadership

Job description

We are seeking a seasoned Senior Marketing Manager to lead strategic marketing efforts across enterprise initiatives and thought leadership programs. This role is instrumental in shaping Vanguard’s B2C strategy for high-priority campaigns such as Expense Ratio Reduction and Investor Choice, while also architecting a department-wide thought leadership roadmap that amplifies Vanguard’s voice across Personal Investor, Advice, and Wealth Management audiences. You will collaborate cross-functionally with product teams, Brand, PR, Investor Research, Strategic Communications, and Business SMEs to uncover client needs and internal insights, translating them into compelling, outcome-driven campaigns. This role demands a visionary marketer with a proven ability to drive net-new strategy in complex, matrixed environments, and to influence senior stakeholders across the organization. Key Responsibilities: Strategic Leadership: Define and lead enterprise-wide marketing strategies that align with business objectives, drive growth, and elevate Vanguard’s brand positioning. Thought Leadership Development: Build and execute a scalable thought leadership strategy and content development ecosystem th...