Head of Quantitative Panel, Market Research

Job description

Overview: Guidepoint's Market Research Team is seeking a Head of Quantitative Panel to help grow, manage, and maintain our research community of experts for quantitative surveys, serving as a lead strategist and key internal partner on panelist outreach strategy, technical panel design, panel quality and health, and custom recruitment operations. This is a hybrid position out of our New York office or this role can be fully remote. What You’ll Do: - Oversee Guidepoint’s quantitative survey panel community, including database management, respondent engagement and retention metrics, outreach and custom recruitment strategy - Work with internal and external vendors to develop tools and systems for feasibility estimation for research and project bidding staff on quantitative survey projects using demographic, firmographic, and past participation data - Provide guidance on panelist engagement, both in terms of outbound email strategy to maximize participation as well as non-email methods of invitation and community building - Collaborate with IT/Engineering to build and maintain connections and integration between Guidepoint’s expert network and quantitative respondent databases, ensuri...