SEO & GEO (Generative Engine Optimisation) Data Analyst

Job description

End Date Friday 15 May 2026 Salary Range: £61,344 - £68,160 We support flexible working – click here for more information on flexible working options Flexible Working Options: Hybrid Working, Job Share Job Description Summary: . Job Description: JOB TITLE: SEO & GEO (Generative Engine Optimisation) Data Analyst SALARY: £61,344 - £68,160: LOCATION(S): Edinburgh, Bristol, Chester or Halifax HOURS: Full-time: WORKING PATTERN : Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy. About this opportunity: At Lloyds Banking Group, we’re embedding analytics at the core of SEO and Generative Engine Optimisation (GEO) to drive organic growth across traditional search and AI-driven‑ platforms. The public website is a critical engine for discovery and consideration of our brands and products. This role is central to strengthening how we measure, understand, and improve search visibility and website performance. In this role, you’ll own the SEO and GEO measurement framewo...