Communication & marketing specialist

Job description

Job Description The Brand Communication & Marketing Specialist is responsible for supporting the integrated communication strategy and ensuring brand consistency across all touchpoints in line with company guidelines. The core responsibilities of this role are: 1) supporting the definition and operational execution of full-funnel media plans across various channels; 2) assisting in the implementation and management of brand activation, loyalty, and consumer engagement projects; 3) monitoring performance and managing technical ad accounts to optimize the effectiveness of omnichannel campaigns. 1.01 Supports the Managers in the implementation of the communication strategy through the operational execution of media planning activities (Social, Display, OOH) on the assigned platforms. 1.02 Takes care of the preparation of planning files and budget allocation, in accordance with commercial needs and campaign objectives, consistently with the guidelines designated by the Brand. 1.03 Develops reporting activities for the points of sale and digital channels, aimed at analyzing performance data and KPIs (CPM, CTR, CPA, ROAS), in order to guarantee the continuous optimization of campaigns. 1...