PR & Marketing Manager – Europe – 12 Month Contract
H&M Group · London, England, GB
Job Description As the PR & Marketing Manager for Europe, you are responsible for the brand’s regional PR & Marketing strategy in collaboration with the Head...
Job description
Job Description As the PR & Marketing Manager for Europe, you are responsible for the brand’s regional PR & Marketing strategy in collaboration with the Head of Marketing & Communications, across PR, brand marketing, OOH, media partnerships, and influencer. Through activations and media, you drive brand awareness, traffic, customer acquisition and loyalty, in line with the Global and European objectives. You plan and execute European COS initiatives in order to grow the brand community. Key Responsibilities: - Lead and execute PR and marketing strategies across Europe, ensuring alignment with COS global brand positioning and seasonal campaigns. Supporting store & concession openings, collection awareness & hype, in addition to coordinating European attendance and YoY growth in KPIs on global brand campaigns and global brand events. - Manage European press relations via strong relationships with key media, stylists and opinion formers to drive consistent, high-quality coverage in collaboration with our PR Agencies. - Set and deliver goals/KPIs for press and influencer channels. Working in collaboration with PR agencies to secure strategy, actions and subsequent delivery + analys...