Director, Product Campaigns & Commercialization – ETFs & Mutual Funds Marketing

Job description

About this role The Team: The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. Role and Impact: BlackRock is seeking a strategic, commercially minded marketing leader to serve as Director, ETF & Mutual Fund Commercialization. This role will lead a team responsible for developing compelling product narratives and driving integrated marketing campaigns across ETFs and mutual funds. The Director will design and execute end-to-end commercialization strategies spanning sales enablement, digital channels, multimedia content, paid and owned campaigns, and partnership initiatives, with a clear focus on deliveri...