Advanced Analytics Senior Consultant

Job description

Job Description About The Role: The Advanced Analytics Senior Consultant will partner with modelling teams to develop econometric models that incorporate numerous factors impacting sales performance (pricing, promotions and competitive activities, range) to help isolate what's really driving consumers' purchase decisions and identify the most effective strategies to achieve client’s profitability objectives. Help your clients grow their business by partnering with them to draw compelling insights from Nielsen data. The Senior Consultant will be curious, self-motivated and have a creative touch. Leverage statistical analysis to understand past trends and predict the future effect of marketing tactics on sales. You will create concise and compelling presentations about brand, market, industry and category trends in response to your client’s business needs. You will work with a cross functional range of stakeholders to help our clients make smarter decisions when investing their marketing budget and ensure that the client is achieving maximum benefit from their Nielsen investment. Presenting often to senior client stakeholders, this role provides a platform to influence client strateg...