Manager Brand international ROBINSON (m/f/d)
TUI · Hannover, Lower Saxony, DE
Turn your passion into your job Our ROBINSON and TUI MAGIC LIFE clubs are known for their unique atmosphere and very high guest satisfaction.
Job description
Turn your passion into your job: Our ROBINSON and TUI MAGIC LIFE clubs are known for their unique atmosphere and very high guest satisfaction. This is of course due to innovative holiday concepts, but above all to the great passion that all our employees bring to their work – around 5,000 colleagues are on hand for our guests in over 40 clubs and at our headquarters in Hannover, turning a popular product into an unforgettable experience. We are looking for an Manager Brand International ROBINSON (m/f/d) Starting on 1 January 2026 | fixed-term for 24 months | full-time Location: flexible (hybrid/remote) You will perform these tasks with enthusiasm: - Brand strategy: Further development of brand positioning, architecture and target groups; adaptation for international markets. - Market launch: Planning and implementation of go-to-market strategies, including competitive analysis, media mix and local adaptations. - Campaign management: Management of integrated full-funnel campaigns across all channels with clear KPIs. - Budget responsibility: Management of the marketing budget, forecasting and ROI assurance. - Agency management: Selection, briefing and management of international agen...