UM - Director, Programmatic
Mediabrands · Toronto, Ontario, CA
Position Summary The role of the Director, Programmatic is responsible for leading a programmatic business unit and ensuring its successful development and g...
Job description
Position Summary The role of the Director, Programmatic is responsible for leading a programmatic business unit and ensuring its successful development and growth, from a business perspective and revenue perspective. This role includes the development of strong teams and successful client relationships. This individual will serve as a thought leader for the execution of world-class programmatic and addressable media programs. The Director, Programmatic will collaborate with cross-functional roles to deliver operational excellence. Key Responsibilities: - Expert in the client’s business and builds trusted partnerships with all levels of client teams. - Proven expert in programmatic media capabilities, including DSPs, DMPs, data-driven buying strategies, and addressable media activation; ability to find best in class solutions for clients and stay up-to-date with emerging tools/tech solutions; ability to evaluate and integrate new platforms independently into our product suite. - Oversee team development and client service to ensure all needs are met. - Lead and mentor a team of professionals. Effectively communicate agency goals, manage workloads, provide ongoing performance feedbac...