Senior Manager, Performance Marketing

Job description

Are you marketing professional passionate about driving strategy through data analytics? Winnebago Industries is seeking a Senior Manager, Performance Marketing to join our team based in Eden Prairie, MN. This role serves as the engine of marketing performance intelligence —connecting digital experience development and marketing investment decisions to measurable business outcomes. This role partners closely with the Winnebago Industries family of premium outdoor lifestyle brands - Winnebago, Grand Design RV, Newmar, Chris-Craft, Barletta, and Lithionics – as well as IT, and agency teams to optimize marketing effectiveness across paid media, digital experiences, and lead management programs. The individual brings rigor to measurement, clarity to insights, and confidence to decision-making through strong analytics, attribution, and performance storytelling to help deliver an improved end-to-end consumer experience and drive maximum financial impact from marketing. Day to Day of the Role: - Owns marketing analytics strategy for the enterprise, partnering with business units on the development and execution of digital roadmaps across brands - Leads initiatives to improve Marketing ROI...