Marketing Specialist - Paid Search

Job description

The Marketing Specialist plays a key role in managing and optimizing paid search campaigns for Zaelab’s clients. This is a client-facing contractor role focused on driving measurable performance through Google Ads and Bing Ads while building strong, trusted client relationships. You’ll work closely with clients and internal teams to monitor performance, identify opportunities, and translate campaign data into clear, strategic recommendations. Success in this role means taking ownership of accounts, thinking beyond the numbers, following through thoroughly, and proactively driving performance improvements in a delivery-focused environment. Key Responsibilities: - Manage and optimize paid search campaigns across Google Ads and Bing Ads - Monitor campaign performance, analyze trends, and implement data-driven optimizations - Lead or support biweekly client meetings focused on performance reviews, insights, and optimization discussions - Maintain regular client communication, sharing updates, recommendations, and next steps - Identify and proactively implement opportunities to improve account performance - Audit existing and legacy campaign structures and quickly identify areas for imp...