RRP Brand Manager

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now! Learn more: jti.com: RRP Brand Manager What will you do?: You will partner with the RRP Director and the RRP Brand Portfolio & Pricing Lead Manager to develop and deliver the marketing mix for JTI LIGGETT’s Reduced Risk Product categories in the U.S.Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco products.You will build brand equity from the ground up by shaping positioning, packaging, messaging, and communication.You will lead competitive assessments and translate market and consumer insights into clear brand strategies and plans that drive differentiation and growth. You will work closely with Strategic Insights, Activation, and Digital teams to ensure brand assets are consistently applied across launch and deployment activities. Key Responsibilities: - Develop U.S.‑relev...