Student - CMO Intern (Bulldog Enterprises-Entrepreneurship Program)

Job description

Bulldog Enterprises * is looking for our next Chief Marketing Officer (CMO) intern ! This is an exciting opportunity to get real-life experience leading the marketing strategies for Bulldog Enterprises*. The CMO will also play a critical role in helping each business within Bulldog Enterprises to develop and shape their respective marketing plans. This internship will provide experience in both upstream and downstream marketing, including many opportunities for creativity! *Note: Bulldog Enterprises is the newly-formed organization within Butler Entrepreneurship that oversees student-run, university-owned businesses, such as Chimba Bowls, Blue’s Closet, and Butler Brew. Commercial Leadership: - Create cohesive brand guidelines for all enterprises and coach enterprise leaders on marketing best practices - Oversee shared marketing resources across the businesses - Create marketing SOPs and guidelines - Build a Bulldog Enterprises Influencer Program - Work with key Butler University personnel to align best practices and strategic objectives - Identify and analyze potential marketing opportunities and risks for each enterprise Strategic & Tactical Marketing Development: - Fulfill visio...