Digital Media, Growth & Performance Strategy Manager

Job description

Position Summary Working under the direction of the Sr. Manager Omnichannel Marketing Communications, the Digital Media, Growth & Performance Strategy Manager will help shape our media strategy, accelerate performance, and drive innovation across our digital ecosystem. This role blends performance marketing, growth experimentation, and media innovation. The ideal candidate is equal parts strategist, optimizer, and builder; someone who can deliver measurable results today while identifying the opportunities that will fuel tomorrow’s growth. Primary Duties and Responsibilities: Digital Media Strategy and Performance: - Develop and own the cross channel digital media strategy, including search, paid social, programmatic, video, and emerging platforms. - Translate business objectives into actionable media plans with clear KPIs, audience strategies, and budget recommendations. - Plan, execute, and optimize first party media across owned and operated channels, CRM, marketing automation, paid digital, and programmatic platforms. - Lead ongoing optimization to improve efficiency, conversion rates, and ROI across all paid channels. Growth Strategy and Experimentation: - Build and manage a s...