(Senior) Brand & Product Campaigns Manager (m/f/d)

Job description

JOIN OUR TEAM: As a (Senior) Brand & Product Campaigns Manager , you own the full cycle of our most significant multi-channel campaigns, from strategic conception to execution, ensuring every sales event and product activation is delivered with precision and brand consistency. You translate commercial and brand goals into high-performing campaigns, while actively driving the strategic evolution of our campaign concepts and innovating cross-functional workflows to maximise long-term impact and efficiency. By ensuring channel-specific execution, you optimise performance across the entire marketing funnel and the digital customer journey. This position is permanent and based in Munich . WHAT YOU'LL DO: - Own the full lifecycle of multi-channel campaigns, from the initial strategic concept and assortment definition to production, execution, and post-campaign analysis - Transform commercial goals into high-impact creative briefs, campaign concepts, and communication plans, ensuring asset deliverables are on-brand and optimised for their specific channel requirements, utilising AI-driven insights to enhance creative relevance - Set clear campaign and channel goals, continuously analyse c...