Innovation Economy Web Marketing Senior Associate

Job description

Join the Innovation Economy Marketing team which is responsible for Brand, Growth, and Sales marketing for the line of business. You will own the J.P. Morgan Innovation Economy web ecosystem. In partnership with Commercial and Investment Banking’s Web Center of Excellence, you will define a web strategy that enhanced new client acquisition and user experience. This includes managing existing web pages, developing new pages as needed based on user experience findings and campaign needs, understanding user journey and update web strategy accordingly, designing and advocating for navigation paths from JPMC sites to Innovation Economy working with product owners and design to develop new and optimize existing lead generation journeys through Chase owned properties. You’ll need a strong ability to work directly with business partners and centers of excellence to create alignment to Innovation Economy business strategy and firm-wide standards and best practices. Also, you’ll need to be able to manage complex marketing programs involving many stakeholders and many functional groups. Ultimately, you will develop a deep understanding of our segment and user behavior to drive decisions. Job...