Content Marketing Specialist

Job description

Hendrick Automotive Group Location: 6000 Monroe Rd, Charlotte, North Carolina 28212 Hendrick Automotive Group is looking for a Content Marketing Specialist to join our team — a social-first role where your creativity directly shapes how one of the nation's largest automotive groups shows up online. The Content Marketing Specialist is a social-first role responsible for planning, creating, publishing, and optimizing content across Hendrick Automotive Group’s corporate social media channels while supporting store-owned social accounts across the organization. This role focuses on driving brand awareness, increasing engagement, and supporting business objectives through consistent, high-quality social content. This position owns the social content lifecycle—from ideation and calendar planning to publishing, performance tracking, and optimization. The specialist works closely with internal teams and dealership partners to ensure all content aligns with Hendrick brand standards, reflects our culture, and supports marketing initiatives, sponsorships, and dealership growth. This role requires a strong creative eye, a pulse on social trends, and the ability to turn strategy into engaging,...