GIS Industry Solutions Specialist - National Mapping and Charting

Job description

Overview Leverage your National Mapping and Charting industry experience to identify, craft, and execute marketing campaigns that support targeted goals and objectives. As an Industry Specialist, you will research and report on financial, technological, and other factors that affect the National Mapping and Charting markets and collaborate with key internal stakeholders to help define, execute, and measure national mapping, maritime and aviation charting marketing plans. Responsibilities: - Create, manage, and execute campaign tactics and related internal communications to meet integrated campaign success goals, including - Conferences, trade shows, seminars, webinars, and workshops - Collateral including blogs, white papers, brochures, and articles - Web and social media - Press media and advertising - Align and collaborate with multiple Esri teams including marketing, sales, product development, international distributors, training, and partner teams to successfully deliver campaigns and qualified leads - Work with Industry Managers and Marketing Specialists to track campaign progress at every step and proactively work with internal and external customers to steer activities in t...