Digital Marketing Director (m/f/d) - fixed-term contract

Job description

Job Description Are you interested in joining our Western European B2B eCommerce Centre of Excellence to shape the LEGO Group’s strategic retail marketing direction? Bring your expertise and lead the planning, execution, and optimisation of full-funnel Amazon Ads (Display and Search) across multiple international markets. This role ensures Amazon media activity is aligned with overall business strategy, integrated across business units (BUs), and effectively contributes to commercial outcomes. You will act as the central expert and connector between business units (BUs), central marketing, analytics teams, and external partners. Please note: This position can be based in our Hub in London or in our Sales office in Grasbrunn, close to Munich and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. This is a fixed-term contract until July 2027. Relocation support is not offered for this role! Core Responsibilities: Strategy & Leadership: Own the end-to-end Amazon Ads strategy across 8+ Western Europe markets (expanding to 9), covering full-funnel Display and Search. Ensure alignment between above-the-line (brand) and below-the-line (performance) act...